Video & Motion · Events & Environmental
Convention Video: From Creative Direction To Live Delivery
General Session videos bring an association’s year, member achievements, awards, and new resources into a presentation for a live convention audience.
IAPD · General Session Production
Project Overview
Communicate association achievements and introduce programs in a format that supports the shared experience of a General Session.
The Challenge
Bring content from multiple teams into one coherent presentation while coordinating the script, graphics, narration, and live-event delivery.
My Role
Led content gathering with marketing and events teams, coordinated the finalized script, hired and coordinated voiceover talent, created graphics and motion, edited the video, and presented the finished production on site.
Creative Approach
Organize the material into a clear narrative, develop the graphics and motion around that sequence, and coordinate the production elements through the finished presentation.
Featured Video
Watch 2021 General Session Video on YouTube →The Work
Outcome
Delivered a finished multimedia presentation for the convention. The selected videos show the breadth of event storytelling and association production work.
Deliverables
- Edited General Session video
- Original graphics and motion design
- Script and voiceover coordination
- On-site presentation
