Events & Environmental · Branding & Campaigns · Illustration & Visual Storytelling

FelineVMA: A Conference Brand In The Room

A coordinated range of FelineVMA conference materials uses the association’s visual identity, feline imagery, and educational messages across signage and attendee merchandise.

FelineVMA · Conference & Environmental Design

Project Overview

Create clear, recognizable conference touchpoints while keeping feline-care messaging at the center of the experience.

The Challenge

Keep one brand recognizable across an inflatable archway, narrow banner, poster, wide registration panel, and fabric bag.

My Role

Design of archway graphics, conference signage, registration kick-panel artwork, and illustrated conference-bag artwork within the established FelineVMA brand.

Creative Approach

Adapt the existing brand palette, cat illustration style, and message hierarchy to each surface. Give the primary message room to read at the scale of the finished piece.

The Work

Blue FelineVMA Annual Conference inflatable archway installed at the venue, with cat silhouettes and paw-print graphics — FelineVMA · Annual Conference Archway In Use

FelineVMA Annual Conference archway design mock-up with white upper panels, blue lower panels, cat silhouettes and paw-print graphics — FelineVMA · Annual Conference Archway Design Mock-Up

FelineVMA The Future Is Feline kick-panel artwork applied across the front of a conference registration desk — FelineVMA · The Future Is Feline Registration Desk Mock-Up

FelineVMA Cat Friendly banner artwork displayed on a standard retractable pull-up banner stand in a conference foyer — FelineVMA · Cat Friendly Retractable Banner Mock-Up

FelineVMA Cats Are Not Small Dogs poster artwork displayed on a rigid board supported by an easel — FelineVMA · Cats Are Not Small Dogs Easel Poster Mock-Up

FelineVMA Feline The Sunshine conference bag mock-up with cat illustration printed on a yellow panel matching the bag fabric — FelineVMA · Feline The Sunshine Conference Bag

Outcome

Delivered a coordinated set of conference touchpoints, including large-format graphics, signage, a registration-desk panel, and an illustrated bag, with the archway documented in its installed environment.

Deliverables

Conference archway graphics
Registration desk kick panel
Retractable banner and easel poster
Illustrated conference bag